Social · 2025
Pâtisserie Nour Ramadan campaign
An Instagram and Facebook campaign for Ramadan, with visuals, Reels and ads targeting WhatsApp orders.
- Client
- Pâtisserie Nour
- Year
- 2025
- Services
- Social media
- Tools used
- Photoshop, Premiere Pro, Meta Business Suite
Results
- orders via WhatsApp
- +240
- engagement rate
- 4.1%
- return on ad spend
- ×5
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Background
Ramadan accounts for a large share of the pastry shop's yearly revenue. Until then, its communication was limited to a few photos posted without a plan.
The challenge
Generating gift box orders in advance to smooth out production, with a modest ad budget and a team that was already very busy.
The solution
A five-week calendar, visuals and Reels produced in a single photo shoot, and Facebook and Instagram ads leading straight to WhatsApp with a pre-filled message. Every week, the budget was shifted to the best-performing ads.
Gallery
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