Branding · 2025
Café Atlas brand identity
A warm, modern identity for a neighbourhood coffee shop that wanted to attract a young, active crowd.
- Client
- Café Atlas
- Year
- 2025
- Services
- Brand identity, Social media
- Tools used
- Illustrator, Photoshop, InDesign
Results
- more customers in 3 months
- +35%
- more Instagram followers
- 2×
- from idea to opening
- 3 wks
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Background
Café Atlas was opening in a neighbourhood already full of cafés. The founders wanted a warm place, inspired by the colours of the Atlas mountains, but decidedly modern to attract students and young professionals.
The challenge
Standing out without falling into clichés: no teapots or patterns seen everywhere, but a simple, strong brand that is easy to apply to cups, the shop sign and Instagram.
The solution
A geometric symbol — a sun rising over a stylised mountain — and a terracotta, sand and ink palette. The brand guidelines explain how to use the logo on every medium, with ready-to-use Instagram templates for the team.
Gallery
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