Café Atlas brand identity
Café Atlas · 2025
Marketing & social media
AI-generated visuals and videos for brands
Product scenes, settings that are impossible to photograph, visual variations for advertising: generative AI, guided by a designer's eye, produces original content in record time.
Sound familiar?
- Organising a photo shoot for every new product or season is expensive and time-consuming.
- Your ad campaigns don't have enough visual variations to test.
- The AI images you tried looked artificial and far from your brand.
What I deliver
Product scenes
Your real product placed in varied settings, based on your own photos.
Ad variations
Several versions of the same visual to test backgrounds, moods and hooks.
Generated short videos
AI-created animations and video shots to enrich your Reels and ads.
Retouching and consistency
Fixing flaws and respecting the colours and typefaces of your brand guidelines.
How we work
- 01
Art direction
Moods, references and visual rules to respect for your brand.
- 02
Generation
Producing many options with several AI tools.
- 03
Selection and retouching
Choosing the best results and finishing them in Photoshop, by a designer.
- 04
Delivery
Files in every useful format for your social media, website and ads.
AI as the tool, the designer as the guarantee
Generating an image has become easy; getting an accurate visual that fits a brand and has no flaws is much harder. Art direction and retouching make the difference between artificial content and professional content.
More content to test more
In advertising, having many variations helps you find what works faster. AI makes this approach accessible to businesses of every size.
This content feeds into social media visual design and e-commerce product videos. To automate publishing, see AI social media automation.
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Frequently asked questions
Are AI-generated images royalty-free?
The terms depend on each tool. I use services that allow commercial use and rework the images so they become creations that belong to your brand.
Will the product shown be true to life?
Yes. The product is always based on your real photos; AI creates the setting and mood around it. A distorted or inaccurate product is never delivered.
Should I tell customers an image is AI-generated?
Some platforms ask you to label realistic AI-generated content. I tell you the rules in force on each network at the time of publishing.
Further reading
Websites
Website or Instagram: what does your business really need?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.