Café Atlas brand identity
Café Atlas · 2025
Graphic design & brand identity
Brand guidelines and brand identity in Morocco
Colours, typefaces, logo usage rules and ready-to-use templates: a clear guide so your brand is recognisable everywhere, even when someone else creates your materials.
Sound familiar?
- Every supplier uses a different colour or font, so your brand never looks the same.
- Your team creates Instagram visuals with no reference points and the result lacks consistency.
- You have a logo but no rules for using it properly.
What I deliver
Colour palette
Primary and secondary colours, with their CMYK, RGB, HEX and Pantone codes.
Typography
Fonts for headings and body text, hierarchy and recommended sizes.
Logo rules
Clear space, minimum sizes, approved backgrounds and mistakes to avoid.
Templates
Business card, letterhead, email signature and social media templates.
How we work
- 01
Audit of what exists
An inventory of your current materials and of what works and what doesn't.
- 02
Visual system
Defining colours, typefaces, image styles and graphic elements.
- 03
Real-life application
Creating the first materials to test the system in real conditions.
- 04
Final guide
Delivery of the PDF guide and editable template files.
Consistency builds trust
When every material uses the same palette, the same fonts and the same visual vocabulary, the brand looks solid and more professional. Your customers recognise it before they even read its name.
A tool for your whole team
Brand guidelines aren't a document to file away in a drawer. They're a working tool: your social media manager, your printer or your web developer use them to produce accurate materials without starting from scratch every time.
With or without a new logo
If your logo needs to evolve, start with logo design. For a complete project, see the graphic design & brand identity offer.
Related projects
- Branding
Frequently asked questions
What's the difference between a logo and brand guidelines?
The logo is your brand's symbol. Brand guidelines are the set of rules (colours, fonts, styles, layouts) that keep your image consistent across every medium.
Do I need to have a logo already?
No. I can design the logo and the guidelines at the same time, or build the guidelines around an existing logo if it's good quality.
In what format are the guidelines delivered?
A PDF guide that's easy to share with your teams and suppliers, plus editable template files (Illustrator, Photoshop or Canva depending on your tools).
Further reading
Graphic design
7 mistakes to avoid when creating your logo
· 1 min read
Graphic design
How much does a logo cost in Morocco?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.