Café Atlas brand identity
Café Atlas · 2025
Graphic design & brand identity
Logo design for restaurants, cafés and snack bars in Morocco
A restaurant logo has to work on a lit shop sign, a cup, a takeaway bag and a tiny delivery app icon. I create logos that look appetising, stay simple and are easy to recognise.
Sound familiar?
- Your logo was made from an online template and looks like another venue's.
- It becomes unreadable at small sizes, on your listing icon in delivery apps.
- You're opening a new concept and want a strong image before opening day.
What I deliver
Logo and symbol
A main logo and a short symbol that works on its own on cups and social media.
Practical variations
Versions for light and dark backgrounds, shop sign, stamp and square icon.
Packaging
The logo applied to cups, bags, takeaway boxes and stickers.
Social media kit
Profile picture, covers and post templates in the restaurant's colours.
How we work
- 01
Concept
Your cuisine, your atmosphere, your customers and your location.
- 02
Routes
Three directions shown on your future shop sign and packaging.
- 03
Refinement
Adjustments to the chosen route, with two rounds of revisions included.
- 04
Delivery
Files for the sign maker, the printer and the delivery platforms.
Designed for the street as much as the screen
A restaurant is often discovered from a distance, walking past its shopfront, or at a tiny size, scrolling through a delivery app. I test every proposal at both extremes before showing it to you.
An identity you can taste
Warm or fresh colours, rounded or angular letters: every choice tells the story of a cuisine. A traditional pastry shop, a neighbourhood coffee shop and a burger joint call for different energy.
Complete your identity with restaurant menu design or discover logo design for every sector.
Related projects
- Branding
Frequently asked questions
Should my logo show a dish or a cup?
Not necessarily. An overly detailed illustration becomes unreadable at small sizes. Often, strong lettering and a well-chosen colour convey the atmosphere better than a drawing of a dish.
Can you include Arabic in the logo?
Yes. I design bilingual versions where the Arabic name and the Latin-script name are balanced, with neither overpowering the other.
How long before opening should I start?
Ideally four to six weeks before, to leave time to make the shop sign and print the packaging.
Further reading
Graphic design
7 mistakes to avoid when creating your logo
· 1 min read
Graphic design
How much does a logo cost in Morocco?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.