Café Atlas brand identity
Café Atlas · 2025
Graphic design & brand identity
Menu design for restaurants and cafés in Casablanca
A well-designed menu is read in seconds, makes people hungry and highlights the dishes that bring in your margin. Printed menu, table tent, placemat or QR code menu: I create menus in your brand's image, in French and Arabic.
Sound familiar?
- Your customers take ages to choose and keep asking the waiter the same questions.
- Your menu has been edited so many times that it has become hard to read.
- The dishes that earn the most are lost in the middle of the list.
What I deliver
Main menu
A clear layout by category, with typefaces that stay readable even in dim light.
QR code menu
A lightweight mobile version that opens fast and is easy to update when prices change.
Bilingual version
French and Arabic on the same menu or on two sides, without cluttering the page.
Spin-off materials
Table tents, placemats, chalkboards, daily specials and social media visuals.
How we work
- 01
Visit or call
Your concept, your customers, your prices and the dishes you want to push.
- 02
Structure
The order of categories and where strategic dishes go, before any design work.
- 03
Design
A proposal in your brand's image, with photos or illustrations depending on your style.
- 04
Printing
Print-ready files and advice on paper, lamination and format.
A menu reads like a shop window
A customer's eye follows a fairly predictable path across a menu: the top of the page, boxed items and isolated elements catch attention first. That's where I place your signature dishes and set menus, rather than leaving it to chance.
Readable everywhere, for everyone
Dim evening lighting, a terrace in full sun, customers in a hurry at lunchtime: the menu must stay readable in every situation. Contrast, text size and hierarchy matter as much as decoration.
For a complete identity, see restaurant and café logo design and printed materials.
Related projects
- Branding
Frequently asked questions
Should a menu have photos?
A few well-chosen photos help sell signature dishes. Too many photos look cheap: we keep one or two images per page at most.
How do I update prices without reprinting everything?
The QR code menu can be edited in minutes. For the printed menu, I plan a layout that lets you reprint a single page or insert.
Can you also design the restaurant's logo?
Yes, and it's ideal so that the menu, the shop sign and social media form a consistent whole.
Further reading
Graphic design
7 mistakes to avoid when creating your logo
· 1 min read
Graphic design
How much does a logo cost in Morocco?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.