Café Atlas brand identity
Café Atlas · 2025
Graphic design & brand identity
Professional logo design in Casablanca and across Morocco
A unique logo, designed for your market and your customers, delivered in every format you'll need: shop sign, social media, website, packaging.
Sound familiar?
- Your current logo was made with a free app and looks like dozens of other businesses' logos.
- It's unreadable at small sizes (profile picture, favicon) or impossible to print properly.
- You're opening your business and want a credible image from day one.
What I deliver
Three creative routes
Three different directions, presented in real situations (shop sign, business card, Instagram).
Final logo and variations
Primary, horizontal and vertical versions, icon only, colour, black and white.
Files for every use
Vector AI, SVG and PDF for print, PNG and JPG for the web and social media.
Mini usage guide
Colours (CMYK, RGB and HEX codes), typefaces and the clear space around the logo.
How we work
- 01
Questionnaire
Your business, your values, your target customers and the logos you love or hate.
- 02
Research
A competitor study and a mood board so you don't end up looking like everyone else.
- 03
Routes and choice
Three routes presented, then development of the one you choose.
- 04
Finalisation
Two rounds of revisions included, then export of every file.
A logo that works, not just a pretty drawing
A good logo is recognised in a second, stays readable at 32 pixels as well as on a 3-metre shopfront, and says something true about your business. That's why I never start by drawing: I start by understanding who your customers are and how your competitors present themselves.
Simplicity and longevity
Logos that stand the test of time are simple. I avoid trendy effects (complicated gradients, shadows, overly fine details) that age quickly and are expensive to print. Your logo should still be relevant in ten years.
And after the logo?
A logo alone isn't always enough. If you're launching a brand, consider brand guidelines to keep a consistent image across all your materials. Discover the full graphic design & brand identity offer.
Related projects
- Branding
Frequently asked questions
How many logo proposals will I receive?
Three different creative routes, presented in realistic mockups. We then develop the one that suits you best, with two rounds of revisions included.
Do I fully own the logo?
Yes. Once the project has been paid for, I transfer the usage rights to you and you receive every source file. You can register it with OMPIC if you wish.
Can you modernise my existing logo instead of creating a new one?
Yes, it's often a good idea when your customers already know your logo. We keep what makes it recognisable and fix what makes it look dated or hard to read.
Further reading
Graphic design
7 mistakes to avoid when creating your logo
· 1 min read
Graphic design
How much does a logo cost in Morocco?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.