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Yassin Graph

Marketing & social media

Arabic digital marketing agency for brands reaching Arabic-speaking customers

Nearly 400 million people speak Arabic, and they search, scroll and buy in their own language. I help European, American and Gulf brands reach them with Arabic content, social media, advertising and SEO, written natively rather than translated, by a studio that works in Arabic, French and English every day.

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Sound familiar?

  • Your campaigns in the Middle East use English copy, or Arabic that clearly comes from a translation tool.
  • Your agency at home has no one who can write, review or approve content in Arabic.
  • You don't know which platforms, tone and offers work for customers in the Gulf versus North Africa.

What I deliver

How we work

  1. 01

    Market briefing

    Your product, your target countries, your brand voice and what has or hasn't worked so far.

  2. 02

    Arabic brand voice

    A short guide to how your brand speaks in Arabic, with key terms and examples to approve.

  3. 03

    Content and campaigns

    Production and launch, with review rounds you can follow even if you don't read Arabic.

  4. 04

    Reporting

    Results by country and platform, in English or French, with clear next steps.

Translation is not localisation

A slogan that works in English can sound flat, odd or even offensive once translated. Arabic marketing starts from the audience: how they talk, what they value, which references they share. That is why content is written in Arabic first, not converted from English at the end.

The Gulf and North Africa are different markets

A campaign for Riyadh and one for Casablanca won't use the same words, offers or platforms. Snapchat matters in Saudi Arabia, Facebook still reaches wide audiences in North Africa, and the level of formality changes from one country to another.

See also multilingual SEO, Arabic website design and web design for UAE businesses.

Related projects

Frequently asked questions

Can you work with our in-house team or agency?

Yes. I can act as the Arabic arm of a European or American team: your team keeps the strategy and brand, I produce and adapt everything in Arabic, with English or French notes so you can approve it.

Modern Standard Arabic or dialect?

Modern Standard Arabic for websites and formal content; a touch of Gulf or Moroccan dialect can work on social media, depending on the audience. The choice is made country by country.

Which countries do you cover?

Mainly the UAE, Saudi Arabia, Qatar, Kuwait and North Africa (Morocco, Algeria, Tunisia), as well as Arabic speakers in Europe and North America.

How do we approve content we can't read?

Every piece comes with an English or French translation and a short explanation of the choices made, so you can approve it with confidence.

Further reading

Let's talk about your project

Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.

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