Tiwizi argan oil packaging
Tiwizi Cooperative · 2024
Graphic design & brand identity
Logo design for cooperatives in Morocco
A cooperative's logo ends up everywhere: on labels, export cartons, trade-fair stands and the Facebook page. I design cooperative logos that carry your region without falling into clichés, and stay legible from a 30 ml bottle up to a banner.
Sound familiar?
- Your logo was made quickly with a free generator and looks like dozens of other cooperatives'.
- It becomes unreadable on small labels or when printed in a single colour.
- The cooperative's name only exists in Arabic or only in French, which puts off foreign or local customers.
What I deliver
A unique logo
A symbol inspired by your product, your region or your know-how, without a generic argan tree or tagine.
Arabic and Latin
The name in Arabic and Latin script (and Tifinagh if you wish), drawn to work together.
Every variation
Horizontal, vertical, single-colour and small versions for labels and stamps.
Ready-to-use files
Files for the printer, the website, social media and embroidery, with a short usage guide.
How we work
- 01
Listening
The cooperative's story, its members, its products and the markets you are aiming for.
- 02
Research
A look at competing cooperatives and brands, so your logo looks like no other.
- 03
Proposals
Several directions shown on your real materials (label, carton, stand), then refinements.
- 04
Delivery
Final files and advice on applying the logo correctly to packaging and documents.
Standing out from generic logos
Argan leaf, Berber woman silhouette, rug pattern: many cooperative logos look alike, to the point where a customer no longer knows which cooperative a product comes from. A logo designed around your story makes you recognisable and protects your brand against copies.
Designed for the label first
A cooperative's logo mostly lives on small formats: bottles, pouches, jars. It must stay sharp at two centimetres, in a single colour, on kraft paper as well as on a glass bottle. That is the first test I run on every proposal.
An identity ready for export
Foreign buyers judge a product's quality by its presentation. A professional logo, applied consistently on the packaging and the cooperative's website, builds trust from the first contact.
To go further, see logo design in Morocco and brand guidelines.
Related projects
- Branding
Frequently asked questions
How much does a logo for a cooperative cost?
The price depends on the number of proposals, the scripts (Arabic, Latin, Tifinagh) and the variations you need. I send a clear quote after a first conversation; you can also read my article on logo prices in Morocco.
Our cooperative already has a logo. Do we have to change everything?
Not always. If your customers know your logo, I can modernise it while keeping its recognisable elements, and above all make it legible on all your materials.
Can the logo sit alongside labels and certifications?
Yes. I plan the logo's place next to marks such as organic, geographical indication or health authorisations, so the label stays clear and balanced.
Further reading
Graphic design
7 mistakes to avoid when creating your logo
· 1 min read
Graphic design
How much does a logo cost in Morocco?
· 1 min read
Let's talk about your project
Tell me what you need in a few lines: you'll get a reply within 24 hours and a free quote.