
Café Atlas brand identity
Café Atlas · 2025
Graphic design & brand identity
Naming, logo, bilingual English-Arabic visual identity, packaging and social media: I build brands ready for the demanding UAE market, from a studio in Casablanca three hours behind Dubai, at a fraction of local agency fees.
Positioning, target audience, tone of voice and brand promise, in English and Arabic.
A logo designed from the start in English and Arabic, with two scripts that truly match.
Colours, Latin and Arabic typefaces, usage rules and examples, in a PDF guide.
Labels, boxes, bags, business cards and signage, ready for printing in the UAE.
Instagram and TikTok templates in your brand colours, in English and Arabic.
A video call to understand your business, your customers and your competitors in the UAE.
Positioning, tone and creative directions, approved before any design work.
Logo, identity and applications, with two rounds of revisions included.
All source files, the brand guidelines and the rights transferred to your company.
In Dubai, a brand talks to an international audience in English and to Emirati and Gulf customers in Arabic. A strong identity works in both languages without one feeling secondary, on a shop sign as much as in an Instagram story.
The UAE has thousands of brands in every sector, from food to beauty. Branding starts with a simple question: why should customers choose you over anyone else? The answer shapes the name, the logo, the colours and the tone.
To go further, see brand guidelines, packaging design, web design for UAE businesses and the digital marketing agency for Dubai.

Café Atlas · 2025
Yes. Everything happens remotely: video calls, online presentations and step-by-step approvals. Morocco is three hours behind the UAE, so our working days overlap comfortably.
A logo starts at around USD 270 and a full visual identity at around USD 650. Packaging and brand strategy are quoted based on the number of products and materials.
No. The Arabic version is designed alongside the Latin one, with a matching typeface, so both carry the same strength and balance.
You do. Source files and usage rights are transferred to your company on delivery.

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